Last updated: 15th January 2026
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
malira uses cookies and similar tracking technologies for several purposes:
These cookies are essential for the website to function properly and cannot be disabled. They are usually set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
We use Google Analytics to collect information about how visitors use our website. These cookies help us understand which pages are most popular, how visitors move around the site, and identify any technical issues. This information is used to improve our website and services.
These cookies allow the website to remember choices you make (such as your language preference or cookie consent preferences) and provide enhanced, more personal features. They may be set by us or by third-party providers whose services we have added to our pages.
These cookies are used by Google Ads and other advertising partners to build a profile of your interests and show you relevant advertisements on other websites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution and conversion tracking | 90 days | Marketing |
| IDE | Google Ads - ad personalisation and targeting | 2 years | Marketing |
Our website uses third-party services that may set their own cookies:
We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how you use our website, including your IP address, browser type, pages visited, and time spent on the site. This information is transmitted to Google's servers and used to generate reports about website activity.
We use Google Ads for advertising and remarketing purposes. Google Ads cookies track conversions, enable remarketing to previous website visitors, and help optimise advertising campaigns. These cookies may be used to show you relevant advertisements on other websites within the Google Display Network.
Our website uses Google Fonts to display custom typography. When you visit our site, Google may collect information about your browser and device to serve the appropriate fonts. This service may set cookies to optimise font delivery.
Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing basic functionality. When you choose to reject marketing or analytics cookies, Google's services adjust their behaviour accordingly, collecting only essential information needed for basic functionality whilst respecting your privacy choices.
You can control and manage cookies in several ways:
When you first visit our website, you'll see a cookie consent banner allowing you to:
Most web browsers allow you to control cookies through their settings preferences. You can typically:
You can also opt out of specific third-party cookies:
Whilst you can browse our website with cookies disabled, please note that disabling certain cookies may affect website functionality. Necessary cookies are required for basic website operation, and disabling analytics cookies will prevent us from improving our website based on user behaviour data.
We may update this Cookie Policy from time to time to reflect changes in our cookie usage or legal requirements. When we make significant changes, we will notify you by updating the "last updated" date at the top of this policy and, where appropriate, through other communication channels.
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: privacy@malira.world
Phone: +49 891285690
Post: malira GmbH, Friedrichstraße 185, 80394 Munich, Bavaria, Germany
For more information about how we handle your personal data, please see our Privacy Policy. For general terms governing your use of our website and services, please see our Terms of Service.